SERVICES
Managed paid media, with the consulting to back it.
Our core engagement is managed performance advertising: we run your Google, Microsoft, Meta, and TikTok accounts end to end, from campaign architecture to weekly optimisation. Around that core sit the disciplines that make paid media work — measurement engineering, unit-economics consulting, and market research. Most clients start with one platform and an audit; the rest follows from what the data says.
PAID MEDIA · 01Google Ads ManagementSearch, Performance Max, Demand Gen, YouTube, and Shopping — with Smart Bidding strategy design, conversion action architecture, and offline conversion imports. The backbone of most acquisition programmes we run.
PAID MEDIA · 02Microsoft AdvertisingSearch and Audience Network campaigns built as an efficiency layer on proven Google structures — imported with hygiene, not cloned, and typically at lower CPCs in English-language markets.
PAID MEDIA · 03Meta AdsAdvantage+ shopping and app campaigns with server-side Conversions API integration and a structured creative testing framework — iteration with a hypothesis, not "test everything".
PAID MEDIA · 04TikTok AdsSpark Ads and creative-led performance with Events API tracking, a creator/UGC pipeline, and a refresh cadence built for the platform's compressed creative fatigue cycles.
INFRASTRUCTURE · 05Measurement & AnalyticsServer-side Google Tag Manager, GA4, Enhanced Conversions, CAPI and Events API integrations, webhook-based purchase tracking with order-ID deduplication. Your ad accounts are only as good as the data feeding them.
ADVISORY · 06Business & Growth ConsultingGrowth audits, LTV and CAC modelling, payback and cohort retention analysis, pricing and subscription strategy, and second opinions on ad accounts you already run in-house.
ADVISORY · 07Market ResearchCompetitive intelligence, demand analysis by geography, keyword and auction landscape research, pricing benchmarking, and market-entry assessments — the groundwork we do before recommending a single dirham of spend in a new market.
HOW ENGAGEMENTS WORK
STEP 1
Audit
A paid or scoped review of your accounts, tracking, and economics.
STEP 2
Proposal
Scope, fees, and a 90-day plan tied to specific findings — no generic decks.
STEP 3
Onboarding
Access, measurement fixes, baselines, and agreed reporting definitions.
STEP 4
Management
Ongoing optimisation with a weekly cadence and a named lead per platform.
STEP 5
Reporting
Weekly summaries, monthly deep-dives, and shared live dashboards.