CASE STUDIES
Work we can describe, if not name.
Our client agreements keep names confidential, so studies are anonymised by vertical — but the work is real, and the methods are described specifically enough to be checked by anyone who does this professionally. Result metrics are published only with client sign-off; where that is pending, we say so rather than invent.
SUBSCRIPTION ASSESSMENT BRAND · GOOGLE ADS · MEASUREMENTRebuilding conversion tracking after signal loss broke Smart BiddingWebhook-based purchase tracking with order-ID deduplication, a restored bidding signal, and a tiered re-scaling of spend across geographies.Read the study →
CONSUMER SAAS · MICROSOFT ADS · EXPANSIONGoogle → Microsoft Ads expansion as an efficiency layerA disciplined import — re-mapped goals, rebuilt targets, separate negatives — that opened a second search channel for a productivity SaaS product.Read the study →
D2C SUBSCRIPTION PRODUCT · META ADS · CREATIVECAPI implementation and a creative testing framework for blended CACServer-side events with deduplication restored the delivery signal; a structured hook-and-concept testing cycle did the rest.Read the study →
NEW PRODUCT LAUNCH · MULTI-PLATFORM · RESEARCHMarket research to tiered geo rollout for a new productDemand and auction research across candidate markets, ranked into launch tiers — proven markets funding experimental ones from week one.Read the study →