Consulting for teams who want the model, not just the media buying.
Some clients need us to run their accounts. Others need the thinking: an honest audit, a working unit-economics model, or a second opinion before a big budget decision. Our consulting practice covers growth strategy and the technology and analytics decisions underneath it — delivered in weeks, in writing, with numbers.
Engagement types
Growth audits
A structured review of your acquisition programme: account structures, measurement integrity, budget allocation, creative operations, and the economics underneath. Delivered as a written report with a prioritised, sequenced fix list — not a slide of observations.
Unit-economics modelling
LTV by cohort, CAC by channel and geography, payback windows, and contribution margin — assembled into a model that answers the only question that matters: how much can you afford to pay for a customer, where?
Pricing & subscription strategy
Trial design, price-point testing, plan architecture, and churn diagnostics for subscription products — because a 10% pricing improvement usually beats a 10% CPA improvement, and costs less.
Ad account second opinions
An independent read on an account run in-house or by another agency: what is genuinely working, what the reporting is hiding, and whether the fees are earning their keep. Confidential, and blunt.
Analytics & technology consulting
Measurement architecture reviews, tracking-stack selection, GA4 and sGTM implementation planning, and data-flow design — the information technology consulting scope that underpins everything else we do.
Team enablement
Working sessions and documentation that leave your in-house marketers able to run what we designed: playbooks, review cadences, and hiring input when you build the team out.
How it works
Consulting engagements are fixed-scope and fixed-fee: a defined question, a defined deliverable, a defined timeline — typically two to six weeks. You get working documents (models in spreadsheets you keep, written reports, architecture diagrams), a walkthrough session, and thirty days of follow-up questions included.
There is no obligation to move into managed media afterwards. Some of our best consulting clients run everything in-house on the back of one audit a year — that outcome is a success, not a lost sale.