We run acquisition for our own products too.
Alongside client work, we design, build, and operate our own electronic directories — curated online catalogues and listing platforms. It is a licensed activity of the company and, just as importantly, it keeps us honest: every acquisition method we recommend to clients is one we are willing to spend our own money on.
Product philosophy
Structured data
A directory is a database with an audience. Ours are built on rigorous listing schemas — consistent attributes, verified details, machine-readable structure — so search engines and users can both trust what they find.
Editorial curation
Inclusion is a decision, not a scrape. Listings are reviewed, categorised, and maintained by editors, because a directory's only durable asset is the reader's confidence that it was curated by someone who cared.
Honest monetisation
Revenue comes from enhanced listings and clearly labelled advertising — never from selling ranking positions in disguise. The same disclosure standards we would demand as users.
Current portfolio
Individual properties are listed here as they reach public maturity. Details of the current portfolio are available on request.
Why it matters to clients
Operating our own properties means we experience the full loop clients live with: acquisition cost against real revenue, retention against real churn, and every measurement problem on our own P&L before we solve it on yours. When we recommend a tracking architecture or a geo-tiering strategy, it is because we run it ourselves — with our own money at stake.
It also keeps our research sharp: directory products compete in organic and paid search simultaneously, which forces us to stay current on both sides of the results page.