Know the market before you pay to enter it.
Every geography is a different auction, a different competitive set, and a different willingness to pay. Our research practice exists because we kept doing this work informally before every launch — now it is a discipline with its own deliverables, used both for our clients and for our own directory products.
What we research
Competitive intelligence
Who is spending, where, on what message. Ad library analysis across platforms, landing page and offer teardowns, and traffic intelligence from SimilarWeb-class data sources.
Demand analysis by geo
Search volume, seasonality, and category trend data per market — sized against population, purchasing power, and payment-method realities that decide whether demand converts.
Keyword & auction landscape
CPC benchmarks, auction density, and competitor bidding behaviour per keyword cluster — the difference between a market that looks cheap and one that is cheap.
Pricing benchmarking
Competitor price points, trial and plan structures, and local willingness-to-pay signals, so pricing for a new market is a decision rather than a copy-paste.
Market-entry assessments
The synthesis product: demand, competition, auction economics, and operational requirements per candidate market, ranked into launch tiers with budget scenarios attached.
Ongoing monitoring
Quarterly refreshes for live markets: new entrants, CPC drift, and category shifts that should change your budget allocation before they show up in your results.
How findings get used
Research here is never an end in itself — every deliverable ends with a recommendation you can act on: which markets to enter in which order, what CPA targets are realistic per tier, which competitor weaknesses your positioning should attack. Reports arrive as working documents with the underlying data included, so your team can interrogate the numbers rather than trust a summary.
Most research engagements precede a geographic expansion or a new product launch, and many flow directly into a tiered launch plan we then execute. See the multi-geo launch case study for how that looks in practice.