A measurement-first agency, built in Dubai.

Nets Technologies was founded in 2023 in Dubai Silicon Oasis on a specific thesis: paid acquisition had become a measurement problem wearing a media-buying costume. Privacy changes had broken the tracking most advertisers relied on, the platforms' automated bidding had made clean conversion data the deciding input, and most agencies were still selling campaign management as if it were 2016.

So we built the agency in the reverse of the usual order — measurement engineering first, media management on top of it — and paired client work with products of our own: electronic directories that we grow with the same acquisition discipline, on our own P&L.

Three years on, the team runs campaigns across North America, the UK, EU, LATAM, and APAC, in multiple currencies and languages, for subscription and e-commerce businesses that want their advertising judged the way their investors judge them: on unit economics.